Ascend Leadership & Development

Why Meta Performance Coaching?

Meta Performance Coaching isn’t just about achieving goals—it’s about unlocking your full potential as a leader, driving transformation, and creating lasting impact. Grounded in real-world leadership experience, our coaching goes beyond surface-level strategies to cultivate resilience, clarity, and purpose.

About
Your Coach

David Shrum is the founder of Ascend Leadership & Development, and is dedicated to helping individuals go beyond high performance and achieve true transformation. With over a decade of experience in emergency medical services—including roles as Director of Operations, Paramedic, Firefighter, and Registered Nurse—David understands the demands of high-stakes leadership and the power of resilience, clarity, and decisive action.

At Ascend, he partners with executives and leaders who are ready to move beyond limitations, align with their purpose, and create lasting impact. His coaching isn’t just about improving performance—it’s about unlocking who you are meant to be as a leader.